About Us
At SMP Foods, we are passionate about delivering
authentic flavors with uncompromising quality. As a
trusted food brand, we specialize in creating products
that combine traditional recipes with modern standards
of safety and hygiene. With our sub-brands Meenchar
(Fish-Based Foods) and Kidulan Foods, we bring
diversity, freshness, and innovation to your dining
experience.
SMP Foods is more than just a food company – it’s a
commitment to bringing flavor, nutrition, and trust to
every household. Our mission is to preserve the
richness of traditional food while ensuring
top-quality processing and packaging that meets modern
standards.
CONTACT US
- Real Taste
- Best Quality
- Traditional Food
Why Kidulan Foods?
01
Steamed, Not Fried
02
Our Commitment to Quality & Taste
03
High Fibre Content
04
The Whole Wheat Advantage in KIDULAN Wheat Puttu
05
Naturally Filling
06
Different Grains, Different Benefits
07
A Balanced Breakfast with Quality Protein
08
Better Than Skipping Breakfast
09
Traditional Food Meets Modern Lifestyle
10
Our Innovative Packaging Technology
Steamed, Not Fried
Our Commitment to Quality & Taste
High Fibre Content
The Whole Wheat Advantage in KIDULAN Wheat Puttu
Naturally Filling
Different Grains, Different Benefits
A Balanced Breakfast with Quality Protein
Better Than Skipping Breakfast
Traditional Food Meets Modern Lifestyle
Our Innovative Packaging Technology
Our Packaging
Revolutionary Puttu Packaging – A World-First Innovation
At Kidulan Foods, innovation is not just about recipes—it’s about delivering an authentic experience, wherever you are.
For the first time in the world, we have developed a specialized packaging system for steamed Puttu that preserves its heat, steam, structure, and signature taste for over 75 minutes. This breakthrough ensures that every serving reaches you just as it was made—fresh, soft, and perfectly steamed.
Our patented packaging design is engineered to maintain the delicate texture of Puttu while locking in moisture and warmth, preventing dryness and preserving its traditional feel. The result? An experience that truly replicates freshly prepared Puttu straight from the Puttu maker—even after delivery.
This innovation beautifully complements our signature offerings, including millet-based Puttu varieties like Wheat, Ragi, Chemba, and Corn, along with our unique Sandwich Puttu range—making Kidulan Foods a pioneer in both product and packaging excellence.
Every pack is designed not just to carry food—but to carry freshness, tradition, and satisfaction in every bite.
The Visionaries Behind the Taste: Our Leadership
Sheebha Velayutham - Founder & Managing Director
Sheebha Velayutham is a dynamic entrepreneur and visionary leader in the food and hospitality industry, known for building scalable, health-focused QSR and cloud kitchen brands. As the Founder and Managing Director of Shaambhavi Masala Products, she brings a strong blend of innovation, operational excellence, and customer-centric thinking to the evolving food ecosystem.
With a deep expertise in cloud kitchen models and franchise expansion, Sheebha has successfully led the development and growth of multiple food brands that emphasize hygiene, sustainability, and preservative-free offerings. Under her leadership, her team has played a pivotal role in developing and scaling brands such as Addipoli Puttu’s, Kidulan Foods, and Meenchaar, each catering to modern consumers seeking authentic yet convenient food experiences.
Her entrepreneurial journey reflects a strong commitment to innovation—ranging from introducing unique steamed food concepts to designing sustainable packaging solutions that maintain freshness and quality. She has also demonstrated strategic foresight by aligning her business with scalable SOP-driven operations and targeting high-growth markets, including GCC countries and institutional platforms like IRCTC.
Prior to Shaambhavi Masala Products, Sheebha founded and successfully scaled ventures like Radhe Food Industries and Radhekumari Food Industries Pvt. Ltd., where she established Addipoli Puttu’s as a recognized brand with strong customer acceptance and operational success.
An MBA graduate in Information Systems, Sheebha combines analytical thinking with creative execution, making her a strong force in building future-ready food brands. Her leadership is defined by a passion for quality, sustainability, and creating memorable customer experiences.
Santhosh Narayanan - CEO & Co-Founder
Santhosh Narayanan is the driving force behind the strategic growth and operational excellence of Shaambhavi Masala Products. As the CEO and Co-Founder, he plays a pivotal role in shaping the company’s vision, scaling its brands, and building a strong presence in the competitive food and cloud kitchen industry.
With a sharp focus on marketing and brand positioning, Santhosh leads all promotional strategies, ensuring strong customer engagement and consistent brand visibility across platforms. He is also at the forefront of franchise expansion, developing scalable business models and partnerships that enable rapid and sustainable growth.
His expertise extends into product development and innovation, where he continuously works on enhancing menu offerings to align with evolving consumer preferences—while maintaining authenticity and quality. Alongside this, he oversees kitchen operations, implementing efficient systems and SOP-driven processes to ensure consistency, hygiene, and high performance across all outlets.
Known for his entrepreneurial mindset and execution-driven approach, Santhosh is instrumental in transforming ideas into successful food brands. His leadership reflects a commitment to innovation, scalability, and delivering exceptional customer experiences.
Our Brands
KIDULAN FOODS
At Kidulan Foods, we bring you a delicious mix of
traditional recipes and modern flavors. From our signature
puttu varieties and wholesome curries to hearty combos and
authentic pothichoru/kattusoru, every dish is made to
bring comfort, quality, and trust to your table.
Franchise Enquiry !!
MEENCHAARR
At Meenchar, we bring you the finest range of fish-based
foods, inspired by traditional Kerala recipes and crafted
with care. From homely fish curries and meals to
innovative seafood pickles and specials, every dish is
packed with freshness, nutrition, and authentic taste.
Franchise Enquiry !!
MEENCHAARR MENU
Special Fish Curry Meals with Fish Fry
Rice with fish curry, sides, avial, puttu, chammanthi,
and pickle – a wholesome fish thali
Download Full Menu
Fish Curry Meals with Fish Fry
Rice with fish curry, sambar, rasam, veg side, chutney,
and papad – a hearty fish thali.
Download Full Menu
Special Fish Fry
Large fish marinated in masala and pan-fried to golden
perfection — crispy outside, juicy inside.
Download Full Menu
Fish Curry (Meen Mulakittathu)
A spicy fish curry with tomato, tamarind, and coconut
milk – a hot and tangy coastal favorite.
Download Full Menu
Fish Pickle
A tangy and spicy fish pickle, slow-cooked with coastal
spices and oil for a rich, long-lasting flavor.
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Fish Avial
Fish simmered in coconut and green chili gravy, infused
with Kerala avial flavors and a seafood twist.
Download Full Menu
Prawn Fish Pickle
Juicy prawns slow-cooked in aromatic spices and oil,
creating a tangy, spicy coastal pickle bursting with
rich flavors.
Download Full Menu
Fish Moley
A coconut-rich fish gravy, mildly spiced and smooth in
texture, offering a comforting, flavorful dish perfect
for all ages.
Download Full Menu
KIDULAN MENU
To make authentic homestyle food accessible to everyone,
bringing the warmth of tradition and the convenience of modern
dining together.
Puttu with Egg Masala Curry
Soft steamed rice puttu served with rich egg masala curry, a wholesome and protein-packed breakfast delight.
Sundal Curry
Protein-rich black chickpeas simmered in a robust masala, creating a hearty, flavorful, and wholesome dish.
Mutton Sandwich Puttu
Steamed rice puttu layered with tender mutton masala and paired with coconut curry, a rich satisfying classic.
Rice Puttu with Kadala Curry
Traditional rice puttu paired with black chickpeas curry and cane sugar, offering a wholesome South Indian taste.
Paneer Sandwich Puttu
Fluffy puttu filled with spiced paneer masala and served with coconut curry, making a comforting vegetarian treat.
Chicken Sandwich Puttu
Soft steamed puttu stuffed with juicy boneless chicken masala, served with coconut curry for a hearty, filling meal.
Chemba puttu with kadala curry
Traditional red rice puttu with its earthy flavor and added nutrients, complemented by Channa curry and cane sugar — authentic and nourishing
Wheat puttu with kadala curry
High-fiber steamed wheat puttu, carefully preserved in its natural multilayers, paired with Channa curry (chickpeas) and cane sugar for a hearty and healthy meal
Ragi puttu with kadala curry
Nutritious ragi (finger millet) puttu, rich in iron and calcium, served with protein-packed Channa curry and cane sugar — a perfect balance of health and taste
Chilli Garlic Chicken Puttu
Spicy rice puttu packed with garlic-chili chicken masala, paired with coconut curry for a bold and zesty flavor.
Bracolli Sandwich Puttu
Healthy steamed rice puttu layered with broccoli, corn, and cheese, served with coconut curry for a wholesome bite.
Corn Puttu with kadala curry
Light and sweet corn puttu, offering a unique twist with high fiber content, served with Channa curry and cane sugar for a delightful, healthy combination
